Marketing

MARKETING YOUR HOUSE  (Being updated)

  • Of course your house will be listed on a Multiple Listing Service
  • Of course there will be a for sale sign in front of your house.

But, there is so much more to it.

I will help you stage the house such that it is presented to the buyer is the best possible light! The right presentation makes all the difference in the world! A professional stager may be well worth the money.

The Internet has become a prime tool, in fact: 88% of all buyers now start their search on the Internet! Work with me and your house will be listed on more than 500 websites!

A large number of excellent photographs has become an essential selling tool. With me you will have them.

I use Voice Pad which is a sign with a special phone number in connection with a sign in front of your house. Drive-bys can call the Voice Pad number and get the listing information over their mobile phone. – When they do that I receive a message on my mobile phone enabling me to call the person right back!

Harry Norman places ads in numerous publications which attracts interested buyers. Even if your house is not specifically in the ad, we may receive calls from people who are looking for your house!

Harry Norman also has a weekly caravan to new listings where the agents in the office drive around and look at the new listings. That way a number of agents will know that your house is for sale and how it might appeal to a buyer with whom they may be working.

I may hold or arrange for holding your house open which may bring a buyer. We can discuss how this works. Just give me a call  678-982-3900!

If we hold your your house open, you may want to notify the neighbors, and assure them that they’ll be welcome. They’ll jump at the chance to poke around in your house, and sometimes they can turn up a buyer among their friends, someone why would like to see move into their neighborhood.

Pricing is an important issue, discussed under another heading becasue is it an antire subject all unto itelf. It is very important to price the house right.

Some quick tips for showings and open houses:

  • Clean or replace dirty or worn carpets.
  • Open all curtains and blinds.
  • Replace any burned out light bulbs and turn on all lights.
  • Clear all clutter.
  • Clear all countertops.
  • Wash and put away any dirty dishes.
  • Set the dining room or kitchen table if you have particularly nice linen or china.
  • Simmer a few drops of vanilla on the stove or in the oven (on low heat).
  • Put on soft music.
  • Burn wood in the fireplace on cold days, otherwise, clean the fireplace.
  • Put fresh towels in the bathroom.
  • Take any laundry out of the washer and dryer.
  • Leave the house so your REALTOR® is free to deal with prospective buyers in a professional manner.
  • Put pets in cages or take them to a neighbor.
  • A professional stager may be well worth the money.

How long has your house been on the Market? A key question!

If your home has been on the market for months, it’s a clear message that the property may not be worth what you’re asking for it. This is particularly true if there haven’t been many prospects coming to see it. What you do at that point depends on whether you really need to sell, and whether you’re working with a time limit.

If you’re not really motivated to move soon, you can always wait – years if necessary – and hope the market will catch up with the price you want. Prices have come down, sometimes way down. Some areas have stable prices, in other areas the prices are still going down and yet other areas there may be price appreciation. The problem is that in that time, your home begins to feel shopworn. Buyers become suspicious of a house that’s been for sale for a long time.

If you really do need to sell, discuss with your REALTOR®  a schedule for gradually dropping your price until you find a level that attracts buyers. There’s no point in saying, ” We simply can’t sell our house.” Anything will sell if the price is right.

Professional appraisers sum up their entire body of knowledge in three words: ” Buyers make value.” Your home is worth as much as a buyer will pay for it.

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