For Sellers


This was written several years ago. I will be updating it! Contact me for info.!

SELLING YOUR HOUSE  (Under revision)

For most families, their home is their largest financial asset or used to be their largest financial asset. Deciding to sell it is a big decision that involves a lot of thought, preparation and work. Today, a house may not be an asset at all. If your house is “under water” where you owe more than a house is worth, your house is not an asset, it is a liability. A “short sale” discussed elsewhere on this site may be your way out of a serious dilemma. The issues today are very complex and you may feel overwhelmed. That’s where I stand ready to assist.

When you’re ready to sell it’s important for you to have an experienced real estate professional, a Realtor® handle the details involved in the successful sale of a house – in the shortest possible time – and for top dollar.

As a knowledgeable professional, I know how to handle every aspect of the sales process – from strategically marketing and showcasing your home to making sure everything is signed, sealed and delivered by the closing date. Working with me you will be provided you with comprehensive, high-quality listing service and marketing plan. When you decide to sell your home, please contact me and let’s get started!

My job as the listing agent does not end with a signed contract. I will follow through to a successful closing, which requires knowledge, communications with you, the selling (buyer’s) agent, etc. etc. and careful follow-up. And, I like to stay in contact after the transaction has been completed as a trusted advisor.


The first question is: why you are selling. There are clients who have to relocate because of a job change. Others need to sell because of loss of a job, divorce, huge medical bills, etc., meaning that they cannot continue to pay the mortgage. Yet others are selling because they want to upsize or downsize. Today a key questions that needs to be answered up front is; are you under water with your mortgage.

Pricing. For a seller the competition includes short sales and foreclosures. Foreclosures sell at rock bottom prices, well below “market” values, possibly 30% less than “market”. Foreclosures can also be in bad condition but that is not necessarily the case. Short sales are likely to sell somewhat below “market” values but for more than a foreclosure

How do you compete and sell at a “fair” price in today’s market? First of all, your house must show beautifully! To show beautifully, it needs to be “staged”. Today’s buyer wants a home that looks like a model home, even if it is an older home! — If your home shows really well and is priced “right” it will sell, possibly in a short period of time. The inventory is low.

If you are up-sizing, selling and buying a larger and better home may be a great idea. What you lose on the house you are selling you may more than make up for in the “bargain” price of the house you are buying.

If you are under water and have had a serious setback such as loss of job, divorce, death of one of the breadwinners, etc. such that you cannot continue to pay the mortgage and have no assets to cover the deficiency upon a sale, a short sale may be right for you. I know how to do short sales and would be gland to discuss this with you. You should consult with me as soon as have any inkling that you may be facing this situation. Doing a short sale if far preferable to a foreclosure!

I will be more than glad to give you a marketing plan specifically designed for the sale of your property. Internet shopping is here to stay. Through Harry Norman I will place your listing on over 500 websites with the best possible photos that can be taken. Our marketing tools are state of the art and cutting edge. You will be impressed.

If for any reason you are thinking about selling, please consult with me and get the facts. There are very serious issues associated with a decision to sell, which we would be happy to discuss with you. However, we are not financial advisers, attorneys or tax experts. I can refer you to experts in those fields. Check the Blog for professionals that can assist in these areas.We can help explain the facts and guide you to appropriate professionals such as mortgage consultants, Real Estate Attorneys, even financial advisors. This way you can make your own educated decision.


Leave a Reply